Collaborate with VIRAA
For nail artists, salon owners, educators and creators making work worth watching.
We make gel polish, builder gel and polygel for people who do this for a living. The work that shows what they can do is not ours - it belongs to the artists using them, in salons and studios across India.
If you make that work, we would like to talk.
Who we are looking for
Not a follower count. We have collaborated with artists whose audience is a few hundred people who all book appointments, and passed on accounts with a hundred times that. What we look at:
- The work itself. Clean cuticle lines, structure that holds, colour laid down properly. It shows.
- How you film it. Nail content lives or dies on close-up detail and honest lighting.
- Who watches. An audience of working technicians is worth more to us than a larger one that will never buy a builder gel.
- That you would use it anyway. The collaborations that work are with people who already wanted the product.
Ways we work together
- Product collaborations — we send the range you want to work with and you make what you would have made anyway.
- Shade and formula feedback — before a range is finalised, from people who will actually use it eight hours a day.
- Education and demos — for academies and educators teaching with our products.
- Long-term partnerships — for a small number of artists, ongoing rather than one post.
What each of those is worth is agreed with you, per collaboration. We would rather discuss it properly than publish a rate card that fits nobody.
How it works
- Apply using the form below. It takes two minutes.
- We look at your work — the actual posts, not the numbers.
- We reply either way. If it is not a fit now we will say so rather than leave you waiting.
- We agree what we are making — the products, the timing, and what each side is committing to, in writing, before anything ships.
What we ask
Two things, and they are not negotiable because they protect you as much as us:
- Disclose it. Gifted product or paid, mark it as an ad or a paid partnership. India's ASCI guidelines require it and your audience deserves it.
- Say what you actually think. If a shade does not perform, we would rather hear it from you than from a customer. We have changed formulations on that feedback.
What artists reach for most
A sense of the range. Tell us what you would actually use.
Apply to collaborate
Tell us where you post and what you make. We read every application and reply either way.
How many followers do I need to collaborate with VIRAA?
Do I have to be a professional nail technician?
Is the product free, or do I get paid?
Do I have to disclose the collaboration?
Can I say something negative about a product?
Do you work with creators outside India?
How long until I hear back?
Still stuck? Our team answers within one business day.
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