Nail Products for Resellers and Distributors
Stock the VIRAA Professional range in your shop, on your site or across a region.
A reseller needs three things from a supplier: a range that sells, a product that arrives as described, and a person to talk to when an order needs changing. This page is for retailers, online sellers, salon-supply shops and regional distributors who want to stock VIRAA Professional, and sets out which ranges suit which shelf and what to tell us so the first conversation is short.
- The whole range is available, from gel polish and prep to tips, nail art and equipment.
- The same product as on the site, with no separate trade grade, so what your customers see online matches what you stock.
- A GST invoice on every order, so a registered business can claim input credit.
Ranges that suit a shelf
Easy to explain, easy to reorder. The whole range is open to resellers.
Choosing what to stock
Colour is the backbone
Gel polish is the line customers return for, because a colour they liked has to be bought again. The gel polish ranges run from the 128-shade One Coat range to smaller collections by colour, and the colour pages list every shade of a colour in one place: red, nude, milky white, pink, black, blue, green, purple and gold. Ask for the shade cards: they show every colour cured on a tip, which is what a customer wants to see.
The layers that go with it
A customer who buys colour also needs the layers around it: a prep system, a base coat and a top coat. Stocking them alongside the colours means one basket instead of two suppliers.
Extensions
Technicians who do extensions reorder tips, glue and polygel often. See nail tips and tip cutters and polygel, builder gel and BIAB.
Nail art and tools
Nail art supplies, cat eye, chrome and nail art brushes suit a shop with walk-in customers who do their own art.
Equipment
Lamps and drills are bought less often and held in higher regard. A shop that stocks them can serve a salon opening from start to finish; see nail lamps and nail drill machines.
Kits as an entry point
For a customer who does not know what to buy, a boxed nail kit is the easiest sale to make and to explain.
What to tell us
- Your business name, city and state, and your GSTIN.
- How you sell: a shop, an online store, to salons, or across a region.
- Which categories you want to stock and roughly what you expect to order in a month.
- Whether you want the shade cards, and what else you need before a first order.
Regional distribution
Distribution for a city or a region is handled case by case. Include the salons or retailers you already supply and your expected monthly volume, and we will reply with the terms that apply to you. We do not promise territories or exclusivity on this page, and quote terms only after we have spoken. The wholesale page has the general trade offer.
Enquire about reselling
Tell us about your business and how you sell, and we will send the current rate card, the terms that apply to you, and answer anything else before a first order.
Can I resell VIRAA Professional products?
Are the products I resell the same as those sold on your site?
Can I get a regional distribution agreement?
Can I get shade cards or samples?
Do I need a GST number to resell?
What is the minimum order for resellers?
Still stuck? Our team answers within one business day.
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